If you are learning simple hacks to grow your business, this episode is for you. In this episode of The Money Friends, guest, Kris Reid breaks down on how you can grow your business using SEO that is actionable. Kris Reid is originally from Brisbane, Australia and he studied software engineer and has also worked in Finance industry based in London.
Main Components of SEO
SEO is the organic search in Google. Only 6% of the population clicks on ads. But the remaining 94% searches for organic.
SEO stands for Search Engine Optimization makes sure that your website appears on the Google search for the right keywords that your customers are searching for what you do.
Getting Into SEO
Having your own website builds credibility but it really depends on what you are selling at.
Ways to Rank on Google and Get Website Traffic
Establish Keyword Research. So you need to understand what your customers search for. They are not searching for your brand name because they do not know who you are. They are searching for problem.
You need to understand what problems your customer search for and make that evident on your website.
You should look at the overall keyword, what’s your whole market, and what your competitors are doing
Starting up a Business
Create a business plan and roll it out.
Always make sure you have a profit in business. And a clockwork where the principle is to build a business that could run itself. What is the queen bee role of your business?
Unless your company is an SEO company, you shouldn’t be doing it by yourself. And hire someone to do the tasks efficiently. Doing the things by yourself is not a good investment of your time.
Pitfalls of SEO And Simple SEO Tricks
The biggest problem that we have to overcome to get someone on board is they don’t believe that it is possible for them.
People don’t have email marketing campaign list.
Generally, web designers don’t understand the purpose of the what website is. If you are working with a digital agency, make sure they have a strategy.
How is traditional marketing different from digital marketing?
The problem of any traditional marketing techniques is that they are not measurable.
Podcast is the best way to get in front of your audience
Building statistical articles are helpful. It gets awesome backlinks from all SEO Tools
Tools for SEO & Marketing
Ahrefs – you can see the keywords your competitors are ranking for. It gives you a keyword list.
Clockwork: Design Your Business to Run Itself
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Scaling Up: How a Few Companies Make It... and why the Rest Don't by Verne Harnish
“Go for something that you can win”
“They are not searching for your brand name because they do not know who you are. They are searching for problem. You need to understand what problems your customer search for and make that evident on your website.”
Contact Kris Reid:
References and Links Mentioned:
- Are You Ready To Create Boring Passive Income? Then Start Building Boring Passive Income
- Get Your Free Website Audit
- If You Are Looking To Be A Guest On The Money Friends Podcast Check Out Our Interview Me Section
- Check Out These Free Amazing Tools For Facebook, Instagram Or Linkedin Tools To Automate Your Business
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