Let’s dig deep on what Pinterest is and some of the benefits of Pinterest Marketing. Some of what the benefits are, and why should people be on it. In this episode, we have invited Delphine Cerdan, a solopreneur and a Pinterest expert, to talk about what Pinterest is and how we can use this platform to grow our businesses.
Pinterest is a social media platform which is different from other platforms because they have no interaction with other users. There’s no messaging or commenting that can be done on Pinterest.
Pinterest is a platform initially created for bloggers. It requires high quality of writing a content or blogging.
Pinterest allows you to claim your own website. You have complete control over the content you have posted as long as you are in compliance with their guidelines. It has potential for monetization.
Pinterest allows you to make high quality content that requires no more than average 2 to 3 hrs per week.
Pinterest set the the bar from the beginning. Your content won’t get into the platform unless you abide to their rules in terms of quality of the images etc
You cannot link your Facebook page to your Pinterest. You have to create a domain to do the linking
Pinterest is a not a get rich quick scheme. You don’t get to monetize in maybe 1 or 2 months. You need to have patience and need a few months to see some serious results.
Pinterest is a great tool for lead generation. People use it for search engine. They look for ideas, inspiration or something to buy. 81% of people who go to Pinterest end up buying.
Because of the intention of people to buy and they are looking specifically to a product, if you know how to position yourself in terms of marketing, then people will find you and that makes them pre-qualified leads because they are looking for you and your product. Your job is to make sure that you have a high visibility and clear about your offer and strong call-to-action.
Once people go to a pin and you take them off Pinterest and they go over to your website or blog, as long as you have the right lead magnets and opt-in form, you can build a huge email list for a short period of time and these people may become lifetime clients.
Delphine helps people start their account from scratch and she makes sure to set-up their SEOs properly. She creates pins and design them manually, write their blogs weekly (organic) based on what people want her to write about.
Delphine creates tutorial videos on the strategies she used and worked for her and how they can eventually take over it and carry on themselves.
“If you know how to position yourself in terms of marketing, then people will find you and that makes them pre-qualified leads because they are looking for you and your product. Your job is to make sure that you a high visibility and clear about your offer and strong call-to-action.”
“As long as the videos and blogs that you are posting match their expectations, you focus on their needs and problems, and you focus on showing up solutions to their problems, they are yours. They will be buying from you. “
If you want to connect with Delphine to learn more about Pinterest and use this platform to grow your business online, contact her at firstname.lastname@example.org, Also, visit her website to know the other services she offers https://launchandrise.com/
You can also follow her on her social media:
Contact Delphine Cerdan:
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